Ikkari

Brand had strong products but scattered positioning. Messaging was inconsistent, the offer strategy was unclear, acquisition was inefficient, and the website wasn't converting. The brand had potential but no coherent system connecting brand, content, and performance.

Built an integrated brand-to-performance framework:

- Consolidated brand messaging into a clear, consistent positioning across all touchpoints

- Refined the offer strategy to drive sustainable revenue (not just discount-led spikes)

- Identified and scaled new customer segments through creative-led audience testing

- Improved on-site conversion through CRO optimisation