Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne
Sheraton Melbourne

A five-star hotel oasis in Melbourne, Victoria

Client

Marriott International

Year

2023

SERVICES

SMM, Ads, Content, GD

the brief

An iconic Melbourne Hotel, and global brand, situated at Melbourne’s Paris end of Collins Street. With a solid guest offering of 5-star service, spacious and luxurious rooms, and a world-class spa, Sheraton is the perfect hotel to connect to Melbourne, as well as the perfect place to unwind after a busy day. We were tasked with creating a social content plan and ads strategy that spoke to international and local travellers, adhering to global brand guidelines, while also communicating to a local audience.

the solution

We crafted a hero campaign “Simply Sheraton” that explores the extra mile that Sheraton staff go to, to ensure a relaxing and fulfilling stay. Complementary stills and motion assets were strategically planned to grow the social account, and provide prospective guests with a real sense of the hotel. Ongoing social and ad management is managed entirely by our team, with ambitious growth and conversion goals met.

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