the brief

An iconic Melbourne Hotel, and global brand, situated at Melbourne’s Paris end of Collins Street. With a solid guest offering of 5-star service, spacious and luxurious rooms, and a world-class spa, Sheraton is the perfect hotel to connect to Melbourne, as well as the perfect place to unwind after a busy day. We were tasked with creating a social content plan and ads strategy that spoke to international and local travellers, adhering to global brand guidelines, while also communicating to a local audience.

the solution

We crafted a hero campaign “Simply Sheraton” that explores the extra mile that Sheraton staff go to, to ensure a relaxing and fulfilling stay. Complementary stills and motion assets were strategically planned to grow the social account, and provide prospective guests with a real sense of the hotel. Ongoing social and ad management is managed entirely by our team, with ambitious growth and conversion goals met.