the brief

Produce a ‘Go The Swisse To Sleep’ campaign that will roll out as an integrated campaign through: TikTok, Meta, OOH, Spotify, path to purchase, online and digital extensions alongside earned media outcomes. Work within the agency village for Swisse to deliver on this vision.

the solution

We produced a campaign that felt organic and made sense on TikTok and Instagram while producing OOH assets of a higher production value. We shot over 3 days, with 4 key talent and delivered over 20 different assets.