the brief

Create over 1400 videos, brand identity, social media strategy, and art direction for a fitness, recovery and mobility app. Spearheaded by legendary Collingwood FC captain Scott Pendlebury, and Dr Andrew Harkin, Templ is the world’s first holistic exercise rehab, pain relief, mobility, strength and wellness app. Our co-founders, athlete Scott Pendlebury and osteopath Andrew Harkin set out to create an app that can help people overcome pain and injuries, improve performance and general wellbeing. Scott believed everyone should have access to leading health professionals and expert advice whenever they need it, just as he does as an athlete. Andrew found that his patients often needed more support between appointments, and that there weren’t enough reliable sources of information for them to turn to when in need. He also discovered that patients were much more likely to do their exercises if they had videos to help them remember.

the solution

We created over 1400 videos, brand identity, developed the landing page, and provided a blueprint to market Templ App. 14 days of filming, two sets built, many trips to Ikea later, Templ App launched in late 2022.