Scale Loyalty, Locally.
Marriott Bonvoy
CHALLENGE
Translate Marriott Bonvoy's global loyalty platform into locally resonant campaigns across ANZ and the Pacific, driving program awareness, member acquisition, and bookings across the portfolio.
SOLUTION
- TVC & Brand Film - Destination Fiji TVCs for Marriott Bonvoy (Momi Bay, Sheraton cluster), WSL (World Surf League) partnership content, Fiji Airways in-flight advertising, and Bonvoy brand films adapted for ANZ markets.
- DOOH & OOH - digital billboards and CBD placements, airport executions for Destination Fiji and Bonvoy seasonal campaigns.
- Broadcast - Today Show paid media campaign, talent sourcing, production, and usage rights management.
Details
Client:
Marriott International
Service:
Consulting, Production, Media, Design
Industry:
Hotel
Year:
2022 - Present
KEY RESULTS
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