From Courtside to Culture.

Grey Goose

CHALLENGE

Build Grey Goose's presence across Australia's most high-profile cultural moments, launching two distinct campaigns into a crowded premium spirits market through always-on creative and major event activations.

SOLUTION

Creative production and campaign partner for Grey Goose Australia, working alongside PIM Group and Bacardi's brand team across two flagship programmes:

Tiny 'Tini - National Launch Produced and art directed the Tiny 'Tini campaign, product photography, hype reel, and creative assets adapted across OOH, DOOH, paid digital, and social.

Grey Goose Lemon Ace × Australian Open On-ground creative partner at the Australian Open for two consecutive years (2025 + 2026). Shot pre-campaign photography and video to promote Grey Goose Lemon Ace at the Australian Open.

Details
Client: 
Grey Goose
Service: 
Creative Direction, Design, Production
Industry: 
E-Commerce
Year: 
2024
KEY RESULTS
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It represents a crown of rays of light, a design symbolizing the spirit of the games—light, freshness, generosity—expressed by the design “Radiant Munich”.

Brian Collins
Co-Founder, Art Director
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