Launch An Australian-First Model with Local Social Icons.

Hyundai

CHALLENGE

Launch the INSTER and Palisade Hybrid to the Australian market in a crowded automotive category, cutting through with culturally relevant creative.

SOLUTION

Developed a locally-driven launch strategy built around cultural relevance:

  • Partnered with Australian social talent to create authentic, platform-native content for INSTER and Palisade Hybrid launches
  • Produced campaign creative across social, digital, and paid channels tailored to Australian audiences
  • Built a content-first launch framework designed to cut through a crowded automotive category and drive dealer enquiry
Details
Client: 
Hyundai
Service: 
Creative Direction, Design, Production
Industry: 
Auto
Year: 
2025
KEY RESULTS
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It represents a crown of rays of light, a design symbolizing the spirit of the games—light, freshness, generosity—expressed by the design “Radiant Munich”.

Brian Collins
Co-Founder, Art Director
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