the brief

As a content partner of Black Star Pastry, we work closely with the Jackalope team to develop premium content that resonates with the global pastry audience, and foodies in the Melbourne and Sydney markets.

the solution

We developed a content series “Black Star Atelier” to help highlight, showcase mastery and tell the story behind their creations. The treatment and art direction is elevated, cinematic and dramatic. The series has outperformed all other content by over six times, garnering hundreds of thousands of views and selling out their limited releases in less than a day. In addition to the “Black Star Atelier” hero series, we have been working with Black Star since 2022 to capture premium, creative motion and still assets, which have been implemented across paid and organic social, in-store placements, and digital media.